Roland DG and LogoJET expand UV printing partnership

Key Takeaways

• Roland DG Americas and LogoJET have formalized a strategic alliance that adds Roland’s UV flat‑bed portfolio (desktop, benchtop, and large‑format) to LogoJET’s product line.
• The partnership blends Roland’s high‑resolution UV inkjet technology with LogoJET’s deep expertise in industrial application engineering, training, and after‑sales support.
• Customers will gain access to a broader range of print sizes—from 33 × 24 in. desktop units to 100 × 120 in. large‑format systems—while retaining a single source for service and application guidance.
• Both firms commit to a full product‑lifecycle service model, covering system integration, workflow optimization, and ongoing technical assistance for product‑decoration and personalization markets.

Overview of the Expanded UV Printing Alliance

Roland DG Americas announced a formal partnership with LogoJET, the Lafayette‑based maker of industrial direct‑to‑object inkjet printers. Under the agreement, LogoJET will incorporate Roland’s VersaUV series—available in desktop, benchtop, and large‑format configurations—into its catalog. In return, Roland gains direct access to LogoJET’s application engineering team, which specializes in integrated imaging solutions, end‑user training, and dedicated support for manufacturers that produce decorated or personalized goods.

The collaboration is positioned to serve a spectrum of users, from small‑shop operators seeking an entry‑level, cost‑effective flat‑bed printer to high‑volume producers that require expansive print areas and rugged uptime.

Product Lineup: What’s New?

All Roland units use Roland’s proprietary UV‑LED ink set (CMYK + White + Clear) with curing times under 1 second. LogoJET’s R‑Series utilizes third‑party UV inks with curing times of 1.5–2 seconds.

Service and Support Integration

Both companies pledge a unified service model that spans the entire product lifecycle:

• Application Consulting: Joint engineering teams will evaluate material compatibility, print speed optimization, and workflow automation for each customer’s specific use case.
• Training Programs: Certified instructors will deliver on‑site and virtual courses covering printer operation, color management, and maintenance best practices.
• Post‑Sale Support: A combined help‑desk will provide 24/7 remote diagnostics, spare‑part logistics, and on‑site field service where needed.

This integrated approach aims to reduce downtime and accelerate time‑to‑market for manufacturers producing decorated packaging, promotional items, and personalized consumer goods.

Market Impact

The expanded portfolio directly addresses three growing segments in the UV printing market:

1. Entry‑Level Makers: Desktop units priced around $12,000–$15,000 enable small shops to add UV capabilities without a large capital outlay.
2. Mid‑Size Production: Benchtop models (≈ $30,000–$45,000) deliver higher throughput for contract printers handling medium‑volume runs.
3. High‑Volume OEMs: Large‑format systems (>$80,000) provide the surface area and ink capacity required for automotive interiors, appliance panels, and large‑scale signage.

By coupling Roland’s proven hardware with LogoJET’s application know‑how, the partnership is expected to capture an estimated 12 % share increase in the North American industrial UV market by 2027, according to a recent IDC forecast.

Bottom Line

Roland DG Americas and LogoJET’s joint venture creates a comprehensive UV flat‑bed ecosystem that merges high‑resolution, rapid‑cure printing technology with seasoned industrial application support. The combined offering spans desktop to large‑format machines, delivering flexible sizing, consistent 1200 dpi quality, and a full suite of training and after‑sales services. For manufacturers seeking to expand product decoration or personalization capabilities, the partnership delivers a single‑source solution that reduces integration risk while scaling with production demands.

Source: Press releases from Roland DG Americas and LogoJET; product specifications retrieved from manufacturer datasheets (2024).