Plant Engineering’s parent company, WTWH Media, rebrands as Arrowfly

Key Takeaways

• WTWH Media, the parent company of Plant Engineering, has rebranded as Arrowfly
• The rebranding reflects the company's transformation into an omnichannel B2B media, events, and marketing company
• Arrowfly serves professionals across three industry networks: Engineering, Healthcare and Life Sciences, and Food, Retail and Hospitality
• The company's portfolio includes over 40 vertical media brands and 45 industry events

Introduction to Arrowfly

WTWH Media, the parent company of Plant Engineering, has announced a significant rebranding effort, changing its name to Arrowfly. This transformation reflects the company's evolution from a specialized trade publisher to a comprehensive B2B media, events, and marketing company. With a focus on providing trusted journalism, industry intelligence, and high-impact experiences, Arrowfly is poised to become a leading destination for professional decision-makers across various industries.

Industry Networks and Portfolio

Arrowfly operates across three industry networks: Engineering, Healthcare and Life Sciences, and Food, Retail and Hospitality. The company's portfolio is impressive, featuring over 40 vertical media brands and more than 45 industry events. These events range from intimate executive forums to large-scale conferences and expos, catering to the diverse needs of professionals in these industries.

Comparison of Old and New

Leadership Perspective

According to Matt Logan, CEO of Arrowfly, "We built this company by earning the trust of professionals in industries where editorial authority matters. The name is new, but the foundation is the same: editors who speak each industry's language, events that connect buyers and sellers who would never meet otherwise, and communities that professionals rely on for the insight and intelligence they need to make real decisions." This statement underscores the company's commitment to maintaining its editorial independence and subject-matter expertise.

Bottom Line

The rebranding of WTWH Media to Arrowfly marks a significant milestone in the company's history. With its expanded portfolio and industry networks, Arrowfly is well-positioned to become a leading player in the B2B media, events, and marketing landscape. For Plant Engineering partners and audience, the rebrand reinforces the strength of the community while paving the way for future growth and expansion. As Arrowfly continues to evolve, it is likely to remain a trusted destination for professionals seeking high-quality journalism, industry intelligence, and impactful experiences.