Engineering.com’s parent company, WTWH Media, rebrands as Arrowfly

Key Takeaways

• WTWH Media, the parent company of Engineering.com, has rebranded as Arrowfly
• The rebranding reflects the company's transformation into an omnichannel B2B media, events, and marketing company
• Arrowfly serves professionals across three industry networks: Engineering, Healthcare and Life Sciences, and Food, Retail and Hospitality
• The company's portfolio includes over 40 vertical media brands and 45 industry events

Introduction to Arrowfly

WTWH Media, the parent company of Engineering.com, has announced a significant rebranding effort, changing its name to Arrowfly. This move marks a significant transformation for the company, which has evolved from a specialized trade publisher to a comprehensive B2B media, events, and marketing company. With a strong focus on serving hard-to-reach professional decision-makers, Arrowfly aims to provide trusted journalism, industry intelligence, and high-impact experiences that drive market growth.

Industry Networks and Portfolio

Arrowfly operates across three key industry networks:

1. Engineering
2. Healthcare and Life Sciences
3. Food, Retail and Hospitality
   The company's portfolio boasts an impressive array of over 40 vertical media brands and more than 45 industry events, ranging from intimate executive forums to large-scale conferences and expos. These events and brands are built on the foundation of editorial independence, subject-matter expertise, and deeply rooted professional communities that WTWH Media has cultivated over two decades.

Comparison of Old and New Brand

CEO Statement and Future Outlook

According to Matt Logan, CEO of Arrowfly, "We built this company by earning the trust of professionals in industries where editorial authority matters. The name is new, but the foundation is the same: editors who speak each industry's language, events that connect buyers and sellers who would never meet otherwise, and communities that professionals rely on for the insight and intelligence they need to make real decisions." With the rebranding, Arrowfly is poised for future growth and expansion, while maintaining its commitment to editorial independence and community building.

Bottom Line

The rebranding of WTWH Media to Arrowfly marks a significant milestone in the company's evolution. With a strong focus on serving professional decision-makers across multiple industries, Arrowfly is well-positioned to provide trusted journalism, industry intelligence, and high-impact experiences that drive market growth. As the company continues to expand its portfolio and industry networks, it is likely to remain a leading destination for professionals seeking authoritative insights and connections.