Epson announced the new SureColor F370, a purpose-built dye-sublimation printer designed to make high-quality personalization more accessible for makers, small businesses, schools and growing customization shops. Epson also introduced its new Sublimation Primer for Cotton, a liquid solution that enables sublimation on white and light-colored cotton garments, expanding customization opportunities beyond traditional polyester applications. Together, these solutions help businesses diversify their product offerings while leveraging the durability, color vibrancy and efficiency of dye-sublimation technology.
Designed to make sublimation simple
The SureColor F370 is engineered specifically for dye-sublimation printing, helping users get up and running quickly while delivering vibrant, consistent results. Its compact footprint and intuitive operation make it well suited for creators who are new to dye-sublimation, as well as small businesses looking to expand their product offerings.
With 13″ x 19″ printing capability, the SureColor F370 enables users to create a variety of personalized products, including apparel, towels, cutting boards, photo panels, home décor, signage and promotional items. Flexible media handling includes an auto-switching 150-sheet 8.5-inch cassette and a 15-sheet 13″ x 19″ tray to help keep production moving. Additional SureColor F370 features include:
- Print from Practically Any Device: Wireless, USB, Wi-Fi Direct® and mobile printing1 keep workflows simple and fast
- Create with Confidence: Genuine Epson inks* deliver vibrant, durable colors with reliable performance and low printing costs
- Hit the Ground Running: Guided touchscreen setup and intuitive operation help creators produce sellable results
- Small Footprint: Fits into tight home studios while producing the quality customers are willing to pay for
- Transfer Paper Modes: Optimized settings deliver crisp, vibrant prints on fabrics and hard goods for pro-level creator results
- Backed by Epson: Includes a 1-year limited warranty and accessible technical support
Expand personalization beyond polyester
The new Sublimation Primer for Cotton is designed to expand dye-sublimation workflows beyond traditional polyester substrates. By adding cotton and other natural fabrics to their potential application mix, creators and small businesses can explore new products and reach additional customers without having to adopt an entirely different decorating technology.
Together, the SureColor F370 and Sublimation Primer for Cotton give creators more flexibility to explore new products and personalization opportunities, from apparel and soft goods to home décor and promotional items.
Availability
Both the SureColor F370 and Sublimation Primer for Cotton are on display at PRINTING United Expo 2026, in Las Vegas, Nevada from Sept. 23-25, in Epson’s booth, #C1945.
The SureColor F370 and Sublimation Primer for Cotton will be available in November 2026 for $999 (MSRP) and $149.95 (MSRP) respectively, through authorized Epson partners and the Epson eStore.
For more information, visit epson.com.
* This product uses only genuine Epson-brand ink packs. Other brands of ink packs and ink supplies are not compatible and, even if described as compatible, may not function properly or at all.
1 Most features require a network connection to the printer, as well as a network-connected device.
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